The entire Chivas range at the best prices on Mydutyfree.net in 2023
Buy Chivas Regal and explore the enticing flavors and aromas of this brand of blended Scotch whisky. The unique character of the drink is primarily shaped by its smoky undertones. With a history spanning over 200 years, Chivas Regal has come a long way from its humble beginnings in a grocery store basement, where the Chivas brothers crafted its recipe, to gracing the royal table of Queen Victoria. This fact solidified the whisky's status as a royal beverage.
After World War II, America became acquainted with Chivas alcohol, and its popularity swiftly skyrocketed. It soon became a staple at social events. Chivas Regal became the favorite brand of stars like Frank Sinatra, Dean Martin, and Sammy Davis Jr. Sources suggest that the whisky accompanied them both on tour and in their everyday lives.
In the 21st century, Chivas Regal remains one of the most popular premium spirits in the world. It is served in clubs, restaurants, and private parties, and is exported to over 200 countries. With an annual turnover of 4 million cases, it's safe to say that someone purchases a bottle of the famous Chivas Regal every 4 seconds on Earth.
History of Chivas
In 1801, brothers James and John Chivas founded the Chivas Brothers company. Originally, it was a gourmet grocery store in Aberdeen, Scotland. During that time, single malt and grain whiskies had a sharp and somewhat rough taste due to the peculiarities of their production methods. The brothers conducted surveys among their customers and analyzed the demand for alcohol to diversify their shop's assortment. With this goal in mind, they started experimenting with various aged whiskies right in the basement of their store. By selecting proportions of different types of grain and malt whiskies, the Chivas brothers eventually discovered their unique recipe, laying the foundation for the renowned blended whisky. Over time, they became not only owners of an elite drinks and snacks shop but also experts in the art of blending.
In 1843, the first blended Scotch whisky under the brand Chivas Brothers was released. The drink was so unique and exceptional that it received a royal patent. Since then, the brand became the official supplier of Chivas Regal 12-year-old whisky to the British Queen Victoria's court, gaining popularity throughout the kingdom. The "Regal" name, which later became part of the brand's name, was earned through close collaboration with the royal court.
In 1909, the brand led the market of premium whisky with the release of the first-ever blended Scotch whisky named Chivas Regal 25. This whisky quickly earned its place in the sun and remains popular to this day. It was from this point that the export of the drink to America began. The smooth taste of Chivas Regal instantly captivated aristocratic New York. Chivas Regal had the opportunity to enter the American market twice. During the period of Prohibition, alcohol shipments to the US ceased. Only in 1933 did the company return, introducing Chivas Regal 12 to America. This whisky remains one of the most sought-after among Americans to this day.
In 2000, the Chivas company, along with its distilleries, came under the ownership of the largest corporation, Pernod Ricard.
Chivas Production
The primary requirement for Scotch whisky is that it can only contain alcohol, water, and caramel. This specific technique ensures a unique aftertaste that preserves the woody aromas and all the nuances of the dried malt in the kiln.
Chivas, a blended Scotch whisky, is produced using a unique ancient recipe that includes spring water, mature grains, and fresh yeast. It predominantly utilizes malt and whole barley with a minor addition of other grains. The initial alcohol strength is no less than 94% and is gradually brought down to 40% during the production process. The delicate aroma of the beverage is attributed to carefully selected malt and grain whisky varieties brought in from all regions of Scotland. Chivas Regal is produced in the oldest distillery in the Speyside region, dating back to 1786. This region has also left its distinct imprint on the taste and aromatic qualities of the drink. The foundation for all Chivas Regal blends is the single malt whisky, Strathisla.
The master blender seeks the ideal proportions for blending different varieties of whisky according to their aromatic and flavor characteristics. Colin Scott, a direct descendant of the Chivas brothers and a custodian of traditions, significantly influenced the successful development of the Chivas brand. He served as the master blender for over 30 years and created numerous well-known expressions of Chivas Regal, establishing his signature style. Chivas Regal 18, his masterpiece, continues to be produced following the traditional recipe.
After the blending process, the whisky is primarily aged in sherry casks and stored until it is ready to be bottled at a bonded warehouse.
Сhivas reviews from the stars
Chivas whiskey has long captured the hearts and palates of not only whiskey connoisseurs but also the discerning tastes of celebrities and influential personalities.
One such star who has been vocal about their love for Chivas is the legendary actor and Hugh Jackman. Known for his charismatic performances and impeccable taste, Jackman has often been spotted enjoying a glass of Chivas at exclusive events. His endorsement of the brand further exemplifies the sophistication and refinement that Chivas represents.
Another prominent figure who appreciates the craftsmanship of Chivas is the internationally acclaimed musician, Lenny Kravitz. Renowned for his rockstar persona and artistic sensibilities, Kravitz has expressed his admiration for Chivas on multiple occasions.
Chivas has also collaborated with prominent personalities in the world of fashion and entertainment. Notably, Chivas partnered with Italian luxury brand Prada, to create a limited edition Chivas 12 bottle adorned with a stylish Prada-designed cover. This collaboration exemplified the shared values of craftsmanship, elegance, and exclusivity that both brands represent.
Furthermore, Chivas has been a sponsor and partner of prestigious events and awards ceremonies, attracting the attention of global stars. Whether it's the glitz and glamour of the Oscars or the electrifying atmosphere of music festivals, Chivas has often been the whiskey of choice for celebrities as they celebrate their successes and indulge in moments of pure luxury.
All the Chivas products were created to satisfy the most discerning palates. Whether you prefer a classic expression or seek the allure of limited editions, Chivas has something to captivate your senses. From single malts to blended masterpieces, each bottle carries the legacy of the brand, inviting you to experience the epitome of whiskey craftsmanship.
Nowadays Chivas continues to captivate whiskey lovers around the world. The new products of Chivas Brand are set to redefine the whisky landscape with their exceptional craftsmanship and innovative flavors.
And good news for our consumers! You can discover the price of Chivas, view the novelties of the Chivas Brand and make your order on the Mydutyfree site or in the application.
